X, Y theories as sources for effective communication targeting
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Lviv Polytechnic Publishing House
Abstract
In theses the role of the X, Y theories as sources for effective communication targeting are shown.
Description
Keywords
X, Y theories, target, goals, responsibilities
Citation
Naumova N. X, Y theories as sources for effective communication targeting / Natalya Naumova, Olena Yevstihnieieva // Litteris et Artibus : proceedings of the 6th International youth science forum, November 24–26, 2016, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2016. – P. 283. – Bibliography: 2 titles.