Влияние нормативного поля институциональной среды на выход предприятий во внешний рынок

Abstract

The aim of the research is to study the influence of institutional environment on the industrial enterprises entering foreign market in the conditions of modern economic situation. For the achievement of the stated research aim the next tasks have been marked and decided: analysis of the state of Ukrainian foreign economic activity, analysis of advantages and reasons of domestic enterprises entering the foreign market, analysis of structure and functions of the governmentally controlled normative field, recommendations on the long duration presence of enterprises at the foreign market. Current and perspective status of Ukrainian enterprises economic activity is considered. Research of Ukrainian foreign economic markets testifies that the situation is not stable. Sharp reduction of export and import volumes and the exceeding of the import volumes above the export ones are related to the change of reference-points of domestic enterprises to the foreign market. Practically complete loss of Russian markets resulted in the decline of production and realization of products volumes but on the other hand this fact became a stimulus to the search of new markets, updating of the production capacities and the hunting for the new strategic business-partners. Influence of the foreign economic activity institutional environment on the enterprises entering the foreign market requires permanent research, because in modern economic terms a situation changes constantly. The dynamics of commodities and services export and import are presented. It is shown that institutional environment as the field of co-operations of subjects of productive activity and economic mutual relations change in complex proportions. On the one hand the changes of institutional environment realize social interests of population and represent the place in the system of productive relations. On the other hand, these relations stabilize an economic order through the norms, rules and organizations. For many enterprises the domestic market is rather limited. In the conditions of the crisis phenomena intensifying and the domestic market supersaturating, the advantage of the development is given up to the foreign markets. Therefore the far of enterprises try to enter these markets. Foreign markets are considerably more attractive on the volumes of potential profits. The structure of the normative field functions which form the institutional environment of foreign economic activity regulation is presented in the paper. The vault-analysis of the researches is executed. Changing of the strategic reference-points and attractive markets for the domestic managing subjects, advantages and scenarios of enterprises’ development at their entering the foreign market are educed. It is shown that in the conditions of vagueness of the influence of the environment the acceptance of administrative decisions are produced with the certain stake of risk. Modeling of possible scenarios and recommendations are executed on the long duration presence of enterprises on domestic and foreign markets. Ways and methods of industrial enterprises entering the foreign market are considered.Выполнен анализ объемов внешнеэкономической деятельности. Рассмотрена динамика экспорта и импорта товаров и услуг. Представлена структура функций нормативного поля формирующих институциональную среду регулирования внешне- экономической деятельности. Рассмотрены пути и способы выхода промышленных предприятий на внешний рынок. Предложена схема взаимодействия составляющих элементов информационного обеспечения менеджмента предприятий при разработке управляющих инструментов. Выполнено моделирование возможных сценариев и рекомендаций по долговременному присутствию предприятий на внутреннем и внешнем рынках.