Study of software systems usability used for customers loyalty identification

Abstract

On the background of software (SW) increase in quantity and complexity and SW versions change, a friendly interface allows enhancing SW competitiveness, reduction in SW development costs, increase in SW users number and users satisfaction, as well as reduction in costs needed for users training and support. The product using which users achieve the goals set and solve various issues in an efficient way, is deemed to be a user-friendly software product.The purpose of the article is to study existing methods for assessing the application usability and analyzing the features of using the main software usability indicators on the example of software for customer loyalty of 'Infotech' consumer society.

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Keywords

Software, Usability, Program Interface, CRM-system, Loyalty, Customer Database, Segmentation, RFM Method, Forms, SUS Form, Usability Testing, Main Factors Of SW Usability

Citation

Bilova M. Study of software systems usability used for customers loyalty identification / Mariia Bilova, Oleksandr Trehubenko // Computational Linguistics and Intelligent Systems. — Lviv : Lviv Politechnic Publishing House, 2019. — Vol 2 : Proceedings of the 3nd International conference, COLINS 2019. Workshop, Kharkiv, Ukraine, April 18-19, 2019. — P. 46–54. — (Student section).

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