Financial management of the enterprise economic potential
Date
2019-02-28
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Politechnic Publishing House
Lviv Politechnic Publishing House
Abstract
Drawbacks of the basic principles of
management of financial and economic potential in the
national platform are defined. The mechanism of
approximation of modern concepts of financial
management of the economic potential is specified and
proved. The analysis of principles and tools in the
systems of financial management of the intangible
potential (intangible assets, brand, customer equity, inner
generated goodwill) is carried out and possibilities of
their implementation in Ukrainian enterprises are
assessed. Author’s opinion regarding the key objects of
the financial management of business reputation,
intangible assets, and market constituent of the aggregate
capital of the enterprises of the national economy is
presented, algorithms to measure the intangible
constituent of the enterprise value for administrative
purposes have been formulated.
Description
Keywords
financial management, economic potential, value estimation, intangible capital, financial tools, foreign experience, adaptation methods
Citation
Yaremko I. Financial management of the enterprise economic potential / I. Yaremko, I. Kantsir, M. Plekan // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2019. — Vol 6. — No 2. — P. 12–21.