Social-culturological aspects of competition
Date
2019-02-26
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Lviv Politechnic Publishing House
Abstract
The social-cultural aspects of
competition are highlighted as consistent pattern of its
evolution. The role of social capital and social values
in the competitive environment is emphasized. The
accent is made on the refocusing of the key functions
of the competition towards socialization. The
importance of the development of fair competition, the
emerging of the contemporary ethical competencies
and culture of market behavior are stressed.
Generalized and analyzed theoretical assertions of the
past and modern researchers have caused the
hypothesis of this study, which consists in assumption
about the inevitability and objectivity of the spread of
socio-cultural trends in the economic space, influencing
the formation of the main directions and concepts of
competition, rethinking the nature of competition, its
content characteristics and basic functions. The scientific
validity of the theses, covered in the article, is based on
such approaches: the necessity of transition from the
paradigm of “competitive struggle” to the paradigm of
development of fair competition is substantiated; it is
argued that the functions of competition will be
transformed with the processes of socialization of
labor, the growth of the role of social capital and the
value of human factor in economic processes; it is
proved that in the conditions of the expansion of
integration processes and the growth of cultural
integration, competition is filled with new content and
requires an adequate mechanism; the position has been
developed to identify the factors, forms, and the main
positive and negative aspects of competition. An
important component of the researches is the
emphasizing of the role of social values as a motivator,
aimed at the ethical relationships forming in a
competitive environment.
Description
Keywords
competition, socio-cultural factor, functions of competition, social capital, social values, competitive behavior, culture of competition, competitive environment
Citation
Zakcharchyn G. Social-culturological aspects of competition / G. Zakcharchyn, N. Lyubomudrova // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2019. — Vol 6. — No 1. — P. 30–35.