The essence and basic models of strategic enterprise management
Date
2020-02-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Politechnic Publishing House
Lviv Politechnic Publishing House
Abstract
The scientific approaches of Ukrainian
and foreign scientists to the interpretation of the concept of
strategic enterprise management and compares their
characteristics are systematized in this article; different
stages of evolution of strategic management systems in
the context of functioning of scientific schools are
analyzed, their basic principles are presented and their
key representatives are singled out; the comparative
analysis of approaches of different scientific schools is
carried out, advantages and disadvantages of their
views on strategic management and strategy formation
are determined. For further structuring of knowledge in
the field of strategic management, the essence of the
concept of strategy was determined according to the
interpretation of different scientists and the organization
strategies were classified by key characteristics and
levels of implementation; their key characteristics have
been identified. Particular attention is paid to basic
models of strategic enterprise management, taking into
account their features, advantages and disadvantages;
the structure and algorithms of strategic management
based on the analyzed models are graphically demonstrated.
According to the results of the research, conclusions
were drawn regarding the theoretical bases of
understanding the essence of strategic management of
enterprises and differences in their interpretation in the
works of different authors, characteristics of basic
models of strategic management are generalized, the
importance of strategic management to ensure the
effective operation of the organization is emphasized;
the features of strategic management in the conditions
of the modern changing environment are characterized
and the expediency of basic models of strategic
management for modern enterprises is determined,
the proposals for the further development and
deepening of the investigated topic are developed.
Description
Keywords
strategic management, models of strategic enterprise management, mission, goals, envinronment analisys
Citation
Melnyk O. The essence and basic models of strategic enterprise management / O. Melnyk, M. Zlotnik // Economics, Entrepreneurship, Management. — Lviv : Lviv Politechnic Publishing House, 2020. — Vol 7. — No 1. — P. 48–62.