Дизайн просторів для презентації модних колекцій

Abstract

У дослідженні систематизовано та поглиблено сучасні знання про дизайн презентаційних просторів для модних колекцій одягу та аксесуарів. На підставі аналізу системної моделі просторів для презентацій модних колекцій вони вперше комплексно розглянуті стосовно функціонального зонування, предметного наповнення, аудіовізуальних ефектів та супровідної діяльності. У дослідженні визначено комплекс чинників, що впливають на організацію та дизайн презентаційних просторів, сформовано поняття «класи дизайну презентаційних просторів», запропоновано принципи їх дизайну та удосконалено методику їхнього проектування. Матеріал дослідження доповнює лекційні курси з історії та теорії дизайну, а результати роботи можна використати у міських програмах при проведенні тижнів моди та у дизайні презентаційних просторів для модних колекцій. В исследовании систематизированы и углубленны современные знания о дизайне пространств для презентации модных коллекций одежды и аксессуаров. С помощью системной модели пространств для презентаций модных коллекций впервые комплексно рассмотрены аспекты функционального зонирования, предметного наполнения, аудивизуальных эффектов и сопроводительной деятельности. Исследованием определен комплекс факторов, влияющих на организацию и дизайн презентационных пространств, сформировано понятие «классы дизайна презентационных пространств», предложены принципы их дизайна и усовершенствована методика их проектирования. Материал исследования дополняет лекционные курсы по истории и теории дизайна, а результаты работы можно использовать в городских программах при проведении недель моды и в дизайне презентационных пространств для показов модных коллекций. The given research deepens and systemizes modern knowledge about the design of demonstration spaces for fashion shows. The relevance of this research is stipulated by the fact that the fashion stage being not only a narrow segment of designers’ activity but also a wider area of cultural study have never been considered in scientific research before. The accumulated material and overall experience in designing stages haven’t been analyzed and properly arranged in the corresponding literature. This thesis aim is to lay down principles and to improve methods of the stage design for fashion shows. The object of the research is the stage for the fashion collections shows. The topics of the research are components, principles and methods of the stage design for fashion collections shows. The scientific novelty of the obtained results lies in the fact that it comprehensively analyzed spaces for demonstrating the fashion collections from an aspect of subject content, defined the set of causes that affect the organization and design of the demonstration spaces, formed a systematic model of space for demonstrations and it was analyzed, developed a concept of «demonstration space design classes» and formed principles of its design. Section 1 «The theoretical and methodical background of the research» analyses the state of the topic research on the stage design for fashion collections shows, traces the evolution of the demonstration spaces, as well as presents the study methods. Since the process of the demonstration spaces design is considered comprehensive, it stipulated the need to research a great amount of literature that was divided into several information blocks for convenience purposes. The research analyses the process of establishment of the demonstration spaces as a separate design object. In particular, it divides the fashion evolution and formation of the subject-spatial environment for fashion collections shows into four stages. Based on the researched material, the thesis formulates a systematic model of the research object which is demonstration space. Presenting the demonstration spaces as a system let us define the elements and their subsystems: functional and spatial organization of the demonstration spaces; subject content of the demonstration spaces; audio-visual effects; accompanying activities in the organization of fashion shows. These elements and subsystems became a foundation for the research structure. Section 2 «Factors affecting the design of the spaces for demonstrations» analyses the factors defining the design of the demonstration spaces, namely it analyses types of fashion brands, examined stages for fashion collection shows as well as formats of fashion shows. It was figured out that every type of fashion brand requires designing a different kind of show spaces, fashion shows at these events are held in two formats: formal (conventional) or informal (conceptual). The research considers separately regulatory grounds and safety procedures for designing the show spaces. Since the demonstration spaces for fashion shows should host a large number of people (viewers, models, administration and maintenance staff, etc.) they should be designed in line with the current state construction norms to ensure operational safety. Section 3 «Systematization and design components of stages for fashion shows» considers components of a stage design draft in line with a system model. It determines the relation between types of fashion brands and fashion shows formats as well as the quality of a stage design that has been described with the term «A stage class in the research. The research defined four classes of stages «Luxe» class (for a from-couture category), «Premium» class (for pret-a-porter de luxe and pret-a-porter), «Medium» class for diffusion lines, bridge lines, high-end and utilitarian brands, and «Economy» class for budget brands. The higher the class of a stage design, the more exclusive and expensive solutions are. The stage is defined by some certain design characteristics. These characteristics are formed by such components as a stage location, its topology and dimensions. The research defines three major schemes of functional zoning of a stage. The section also analyses and sets requirements for creating design decorations. It considers audio and visual effects and their functional meaning in a stage design. It shows the importance of a fashion collection show within a PR strategy and its functions, components, and goals and also it formed objectives of a PR strategy. Section 4 «Principles and methods of stage design for fashion shows» summarizes the thesis research. It established two groups of principles of a stage design for fashion shows: generic and specific ones. Application of these principles will ensure the top quality of a stage that will meet high esthetic requirements and also will be comfortable and safe. The process of organizing a show contains three phases which are: design, technical, and completion. The section provides a method for the stage design which should include the following four stages: preparatory, research, design, and technical. The given method can be fairly applied for designing stages of any class. The distinction only lies in the originality of a concept, cost of subject content, uniqueness of technical means, etc. The research sets major vectors of development of the stage design for fashion shows.