До питання впровадження інновацій у комунікативні процеси організації

Abstract

The essence of the concept of “innovation” and its legislative definition are defined. The main aspects of implementing innovative solutions in communication processes in the organization are clarified. The innovations introduced in the communication of driver training courses of Ivano-Frankivsk National Technical University of Oil and Gas are identified. It is proved that the essence of innovations is the use of electronic communication channels with the territorial service center of the Ministry of Internal Affairs in the form of automated information system “Avtoshkola” and with potential and existing students through the website, official page and Facebook group.