Шляхи популяризації видавничої продукції в мережі Інтернет на прикладі Видавництва Львівської політехніки

Abstract

Modern methods of popularizing the products of publishing houses in Ukraine are very diverse. But the Internet is the most effective means of promoting book products in a globalized world. For a large part of society, the Internet environment has become not only an alternative, but also the main source of new information and communication. Today, the range of promotional tools has expanded significantly due to the active use of the Internet as the main means of information on the book market. Virtually every active publisher has its own website and pages on social networks, and actively uses SMM tools.