Оцінювання результативності управління зовнішньоекономічною діяльністю на основі цільових показників
Date
2021-02-25
Journal Title
Journal ISSN
Volume Title
Publisher
Видавництво Львівської політехніки
Lviv Politechnic Publishing House
Lviv Politechnic Publishing House
Abstract
Розглянуто сутність понять “ефект”, “ефективність” та “результативність”. Зауважено, що ефективність є ширшим поняттям, оскільки не бере до уваги досягнення
окремих результатів, на відміну від поняття “результативність”. Перераховано основні
проблеми, пов’язані з оцінюванням результативності управління зовнішньоекономічною діяльністю. Наведено, на основі опрацювання як наукових джерел, так і практики
діючих організацій, етапи оцінювання результативності управління зовнішньоекономічною діяльністю на підставі цільових показників. Рекомендовано систему показників
оцінювання результативності управління зовнішньоекономічною діяльністю для імпортоорієнтованого підприємства.
The concepts of “effect”, “efficiency” and “effectiveness” were considered. It is noted that efficiency is a broader concept because it does not take into account the achievement of individual results, in contrast to the concept of “effectiveness”. The main key groups of indicators that are most often used in assessing the effectiveness of foreign economic activity management are presented. The main problems related to the evaluation of the effectiveness of foreign economic activity management were listed including lack of a clearly structured system of targets; inefficiency of the formed evaluation model procedure; a narrow range of target indicators for evaluating the effectiveness of foreign economic activity that does not allow a multifaceted assessment of the results of its implementation. Such disadvantages in the management system often lead to problems with the definition of priority areas of foreign economic activity, objective assessment of cost, setting relevant goals, etc. Based on the studies of both scientific sources and practitioners, using methods of comparison, generalization, questionnaires, etc., the stages of evaluating the effectiveness of foreign economic activity management are based on targets, which are combined in three blocks: preparatory, technological and analytical. The principles of evaluating the effectiveness of foreign economic activity management were proposed, such as objectivity, systematization, complexity, constructiveness, continuity. A system of indicators for evaluating the effectiveness of foreign economic activity management was recommended for import-oriented enterprises. And although the above list is known, but their systematic presentation allowed the management of enterprises to select the most appropriate indicators for them, through which they create quality management and effective management decisions for the development of foreign economic activity.
The concepts of “effect”, “efficiency” and “effectiveness” were considered. It is noted that efficiency is a broader concept because it does not take into account the achievement of individual results, in contrast to the concept of “effectiveness”. The main key groups of indicators that are most often used in assessing the effectiveness of foreign economic activity management are presented. The main problems related to the evaluation of the effectiveness of foreign economic activity management were listed including lack of a clearly structured system of targets; inefficiency of the formed evaluation model procedure; a narrow range of target indicators for evaluating the effectiveness of foreign economic activity that does not allow a multifaceted assessment of the results of its implementation. Such disadvantages in the management system often lead to problems with the definition of priority areas of foreign economic activity, objective assessment of cost, setting relevant goals, etc. Based on the studies of both scientific sources and practitioners, using methods of comparison, generalization, questionnaires, etc., the stages of evaluating the effectiveness of foreign economic activity management are based on targets, which are combined in three blocks: preparatory, technological and analytical. The principles of evaluating the effectiveness of foreign economic activity management were proposed, such as objectivity, systematization, complexity, constructiveness, continuity. A system of indicators for evaluating the effectiveness of foreign economic activity management was recommended for import-oriented enterprises. And although the above list is known, but their systematic presentation allowed the management of enterprises to select the most appropriate indicators for them, through which they create quality management and effective management decisions for the development of foreign economic activity.
Description
Keywords
оцінювання, результативність, зовнішньоекономічна діяльність підприємства, показник, імпорт, evaluation, efficiency, foreign economic activity of the enterprise, indicator, import
Citation
Мельник О. Г. Оцінювання результативності управління зовнішньоекономічною діяльністю на основі цільових показників / О. Г. Мельник, Х. С. Передало, Ю. В. Горошко // Менеджмент та підприємництво в Україні: етапи становлення і проблеми розвитку : науковий журнал. — Львів : Видавництво Львівської політехніки, 2021. — Том 3. — № 2. — С. 72–81.