Consumer behavior in the scratch card market: a double-hurdle approach
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Date
2011
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Journal ISSN
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Publisher
Видавництво Львівської політехніки
Abstract
This paper investigates how demographic and other
forms of compulsive behaviour and personality are
related to the buying frequency of Le Millionaire
scratch cards. We employ cross-sectional micro-data
obtained from our household drop-off survey with a
sample size of 1007 observations. Consequently, we
examine the double-hurdle model as an alternative to
the Tobit model. The lognormal double-hurdle model is
the best specification for the study according to the
Vuong test. In essence, the “Big-Five” dimensions of
personality traits, coupled with other factors such as
age, gender, educational background, household income
and marital status are found to play a sine qua non role
in determining a consumer’s behaviour in the scratch
card market.
Description
Keywords
gambling, Le Millionaire scratch cards, censored regression models
Citation
Jaunky V. Consumer behavior in the scratch card market: a double-hurdle approach / Vishal Jaunky, Bhooshan Ramchurn // Економіка і менеджмент : матеріали ІI Міжнародної конференції молодих вчених ЕМ-2011, 24–26 листопада 2011 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2011. – C. 206–209. – (3-й Міжнародний молодіжний фестиваль науки). – Bibliography: 9 titles.