Consumer behavior in the scratch card market: a double-hurdle approach
| dc.contributor.author | Jaunky, Vishal | |
| dc.contributor.author | Ramchurn, Bhooshan | |
| dc.date.accessioned | 2014-04-10T15:17:38Z | |
| dc.date.available | 2014-04-10T15:17:38Z | |
| dc.date.issued | 2011 | |
| dc.description.abstract | This paper investigates how demographic and other forms of compulsive behaviour and personality are related to the buying frequency of Le Millionaire scratch cards. We employ cross-sectional micro-data obtained from our household drop-off survey with a sample size of 1007 observations. Consequently, we examine the double-hurdle model as an alternative to the Tobit model. The lognormal double-hurdle model is the best specification for the study according to the Vuong test. In essence, the “Big-Five” dimensions of personality traits, coupled with other factors such as age, gender, educational background, household income and marital status are found to play a sine qua non role in determining a consumer’s behaviour in the scratch card market. | uk_UA |
| dc.identifier.citation | Jaunky V. Consumer behavior in the scratch card market: a double-hurdle approach / Vishal Jaunky, Bhooshan Ramchurn // Економіка і менеджмент : матеріали ІI Міжнародної конференції молодих вчених ЕМ-2011, 24–26 листопада 2011 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2011. – C. 206–209. – (3-й Міжнародний молодіжний фестиваль науки). – Bibliography: 9 titles. | uk_UA |
| dc.identifier.uri | https://ena.lpnu.ua/handle/ntb/24299 | |
| dc.language.iso | en | uk_UA |
| dc.publisher | Видавництво Львівської політехніки | uk_UA |
| dc.subject | gambling | uk_UA |
| dc.subject | Le Millionaire scratch cards | uk_UA |
| dc.subject | censored regression models | uk_UA |
| dc.title | Consumer behavior in the scratch card market: a double-hurdle approach | uk_UA |
| dc.type | Article | uk_UA |