Evaluation and analisis of market conditions of demand indicators of automotive products of Ukraine

Abstract

In most developed countries automobile industry covers the leading sector of civil engineering and industrial production over the world. In the developed countries, the industry is strategic because it provides the development of many related industries, promotes the assimilation of high technologies, creation of final products with high added value, and contributes to the employment and bring appropriate charges to budgets. It is reasonable to develop automobile industry in Ukraine as a strategic industry. The main problems of the domestic automobile industry is relatively low technical and economic level, poorly developed production of components, improper implementation capacity of international scientific and technical cooperation, the lag in implementing environmental standards, the unresolved problem of recycling old cars, although the development of automobile industry in Ukraine has all the necessary resources, namely industrial base, skilled workforce, but the current domestic automobile industry is underdeveloped. The current domestic market of automotive products is characterized by instability, unpredictability and tough competition. Research, analysis and evaluation of automotive indicators of market conditions demand of Ukraine is an important and a urgent matter because the industry is a strategic and promising. Given the above, it is reasonable to search for theoretical and practical approaches to analyzing and evaluating indicators of market conditions demand on domestic automotive products. The structure of the production of most domestic enterprises specialized, but for sustainable development and competitive advantage, they are trying to maintain the technological and industrial capacity production of different segments. In the article has been investigated, analyzed and evaluated the indicators of the market conditions demand of automotive products of Ukraine. The levels of the hierarchy of market conditions and indicators of market conditions have been presented according to the market conditions at each level. The demand in the primary market in general automotive products of Ukraine, as well as domestic and imported products has been studied, analyzed and characterized for the years 2010–2014. The dynamics of the market implementation of new cars in Europe has been displaying for the years 2014–2015. The volume of exports and imports in the automotive Ukraine products in general, as well as cars, trucks and buses has been studied for the years 2009–2015. The dynamics of foreign trade balance of Ukraine and foreign automotive products has been identified and analyzed for the years 2009–2015. The dynamics of sales of automotive products, dynamics of absolute growth, dynamics of the pace of change, dynamics of growth rate and the dynamics of the absolute value of 1 % growth in Ukraine has been displayed for the years 2010–2014. The dynamics of the market implementation of new cars in Europe has been presented for the years 2014–2015.