Unquality advertising in Ukrainian printed media
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Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Lviv Polytechnic Publishing House
Abstract
In the article there are analised different kinds of advertising in regional Ukrainian press. It is investigated the quality of the publicity texts after the criteria of legality, literacy,
originality and journalistic ethics. Advertising of poor quality is found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.
Description
Keywords
advertising, influence, quality, press
Citation
Kitsa M. Unquality advertising in Ukrainian printed media / Mariana Kitsa // Litteris et Artibus : proceedings of the 5th International youth science forum, November 26–28, 2015, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2015. – P. 418–419. – Bibliography: 5 titles.