Unquality advertising in Ukrainian printed media

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dc.citation.conferenceLitteris et Artibus
dc.contributor.affiliationLviv Polytechnic National Universityuk_UA
dc.contributor.authorKitsa, Mariana
dc.coverage.countryUAuk_UA
dc.coverage.placenameLvivuk_UA
dc.date.accessioned2018-03-26T08:14:23Z
dc.date.available2018-03-26T08:14:23Z
dc.date.issued2015
dc.description.abstractIn the article there are analised different kinds of advertising in regional Ukrainian press. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising of poor quality is found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole.uk_UA
dc.format.pages418-419
dc.identifier.citationKitsa M. Unquality advertising in Ukrainian printed media / Mariana Kitsa // Litteris et Artibus : proceedings of the 5th International youth science forum, November 26–28, 2015, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2015. – P. 418–419. – Bibliography: 5 titles.uk_UA
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/39936
dc.language.isoenuk_UA
dc.publisherLviv Polytechnic Publishing Houseuk_UA
dc.relation.referencesen[1] Statistical abstracts of the US, Washington, p.7, May, 2014. [2] Wells, Geoffrey H. (1925). “The Works of H. G. Wells”. London: Routledge. p. xvi. ISBN 0-86012- 096-1. OCLC 458934085 [3] Ogilvy, David. “Ogilvy on advertising”. USA, 2008, 224p. [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. Retrieved March 8, 2012. [5] Gettings, Dominik. “Unwritten rules of copywriting”. U.K., 2010, 308 p.uk_UA
dc.subjectadvertisinguk_UA
dc.subjectinfluenceuk_UA
dc.subjectqualityuk_UA
dc.subjectpressuk_UA
dc.titleUnquality advertising in Ukrainian printed mediauk_UA
dc.typeConference Abstractuk_UA

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Litteris et Artibus. – 2015 р.