Unquality advertising in Ukrainian printed media
| dc.citation.conference | Litteris et Artibus | |
| dc.contributor.affiliation | Lviv Polytechnic National University | uk_UA |
| dc.contributor.author | Kitsa, Mariana | |
| dc.coverage.country | UA | uk_UA |
| dc.coverage.placename | Lviv | uk_UA |
| dc.date.accessioned | 2018-03-26T08:14:23Z | |
| dc.date.available | 2018-03-26T08:14:23Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | In the article there are analised different kinds of advertising in regional Ukrainian press. It is investigated the quality of the publicity texts after the criteria of legality, literacy, originality and journalistic ethics. Advertising of poor quality is found out and it is grounded negative influence such kinds of ad on the readers audience and on the society on the whole. | uk_UA |
| dc.format.pages | 418-419 | |
| dc.identifier.citation | Kitsa M. Unquality advertising in Ukrainian printed media / Mariana Kitsa // Litteris et Artibus : proceedings of the 5th International youth science forum, November 26–28, 2015, Lviv, Ukraine / Lviv Polytechnic National University. – Lviv : Lviv Polytechnic Publishing House, 2015. – P. 418–419. – Bibliography: 5 titles. | uk_UA |
| dc.identifier.uri | https://ena.lpnu.ua/handle/ntb/39936 | |
| dc.language.iso | en | uk_UA |
| dc.publisher | Lviv Polytechnic Publishing House | uk_UA |
| dc.relation.referencesen | [1] Statistical abstracts of the US, Washington, p.7, May, 2014. [2] Wells, Geoffrey H. (1925). “The Works of H. G. Wells”. London: Routledge. p. xvi. ISBN 0-86012- 096-1. OCLC 458934085 [3] Ogilvy, David. “Ogilvy on advertising”. USA, 2008, 224p. [4] Burnett, Leo. "Leo Burnett: Advertising". Art Directors Club. 1993. Retrieved March 8, 2012. [5] Gettings, Dominik. “Unwritten rules of copywriting”. U.K., 2010, 308 p. | uk_UA |
| dc.subject | advertising | uk_UA |
| dc.subject | influence | uk_UA |
| dc.subject | quality | uk_UA |
| dc.subject | press | uk_UA |
| dc.title | Unquality advertising in Ukrainian printed media | uk_UA |
| dc.type | Conference Abstract | uk_UA |