Objectives Of Educational Sponsorship as a Marketing Communication Tool and Its Application at the Sate Oil Company of Azerbaijan Republic/ SOCAR
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Date
2013
Authors
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Journal ISSN
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Publisher
Видавництво Львівської політехніки
Abstract
The aim of this article is to provide a better understanding of educational sponsorship and its application as a marketing communication tool in SOCAR. So as to reach the aim, research question focuses on the objective of educational sponsorship. Author used a qualitative research with a case study. The interviews and documentations were used as primary and secondary data. The common outcome of the study is that several objectives of educational sponsorship are generally used. The most frequently used objectives of educational sponsorship are corporate related objectives, such
as corporate image, increasing community involvement, employee relations and public perceptions.
Description
Keywords
Sponsorship, corporate image, marketing objective, educational objectives, marketing communications, media, community involvement
Citation
Abutalibov R. Objectives Of Educational Sponsorship as a Marketing Communication Tool and Its Application at the Sate Oil Company of Azerbaijan Republic/ SOCAR / Rasim Abutalibov, Seymur Guliyev // Економіка і менеджмент : матеріали ІIІ Міжнародної конференції молодих вчених ЕМ-2013, 21–23 листопада 2013 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2013. – С.102–107. – (4-й Міжнародний молодіжний фестиваль науки "Litteris et artibus"). – Bibliography: 27 titles.