Objectives Of Educational Sponsorship as a Marketing Communication Tool and Its Application at the Sate Oil Company of Azerbaijan Republic/ SOCAR

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dc.contributor.authorAbutalibov, Rasim
dc.contributor.authorGuliyev, Seymur
dc.date.accessioned2015-04-17T13:47:43Z
dc.date.available2015-04-17T13:47:43Z
dc.date.issued2013
dc.description.abstractThe aim of this article is to provide a better understanding of educational sponsorship and its application as a marketing communication tool in SOCAR. So as to reach the aim, research question focuses on the objective of educational sponsorship. Author used a qualitative research with a case study. The interviews and documentations were used as primary and secondary data. The common outcome of the study is that several objectives of educational sponsorship are generally used. The most frequently used objectives of educational sponsorship are corporate related objectives, such as corporate image, increasing community involvement, employee relations and public perceptions.uk_UA
dc.identifier.citationAbutalibov R. Objectives Of Educational Sponsorship as a Marketing Communication Tool and Its Application at the Sate Oil Company of Azerbaijan Republic/ SOCAR / Rasim Abutalibov, Seymur Guliyev // Економіка і менеджмент : матеріали ІIІ Міжнародної конференції молодих вчених ЕМ-2013, 21–23 листопада 2013 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2013. – С.102–107. – (4-й Міжнародний молодіжний фестиваль науки "Litteris et artibus"). – Bibliography: 27 titles.uk_UA
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/27032
dc.language.isoenuk_UA
dc.publisherВидавництво Львівської політехнікиuk_UA
dc.subjectSponsorshipuk_UA
dc.subjectcorporate imageuk_UA
dc.subjectmarketing objectiveuk_UA
dc.subjecteducational objectivesuk_UA
dc.subjectmarketing communicationsuk_UA
dc.subjectmediauk_UA
dc.subjectcommunity involvementuk_UA
dc.titleObjectives Of Educational Sponsorship as a Marketing Communication Tool and Its Application at the Sate Oil Company of Azerbaijan Republic/ SOCARuk_UA
dc.typeArticleuk_UA

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Економіка і менеджмент (EM-2013 ). – 2013 р.