Optimizing the sales planning process of automotive companies
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Date
2013
Authors
Journal Title
Journal ISSN
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Publisher
Видавництво Львівської політехніки
Abstract
In the article main approaches of planning sales, developed by domestic and foreign scholars are analyzed. The absence of effective methods of sales planning according to the characteristics of the automotive industry is proved. A new approach to planning, which allows for an objective sharing
of car market in accordance with the strategic goals of the enterprise is proposed. The method of planning the terms of the regional market intermediaries and priority according to
the rate of growth of sales is adapted. The main category indicators according to planning their possible correction by management are separated.
Description
Keywords
sales planning, automobile enterprises, strategic goals, mediators, product competitiveness
Citation
Yurynets O. Optimizing the sales planning process of automotive companies / Oksana Yurynets, Olesya Tomyuk // Економіка і менеджмент : матеріали ІIІ Міжнародної конференції молодих вчених ЕМ-2013, 21–23 листопада 2013 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2013. – С. 166–167. – (4-й Міжнародний молодіжний фестиваль науки "Litteris et artibus"). – Bibliography: 6 titles.