Optimizing the sales planning process of automotive companies

dc.contributor.authorYurynets, Oksana
dc.contributor.authorTomyuk, Olesya
dc.date.accessioned2015-04-22T08:10:01Z
dc.date.available2015-04-22T08:10:01Z
dc.date.issued2013
dc.description.abstractIn the article main approaches of planning sales, developed by domestic and foreign scholars are analyzed. The absence of effective methods of sales planning according to the characteristics of the automotive industry is proved. A new approach to planning, which allows for an objective sharing of car market in accordance with the strategic goals of the enterprise is proposed. The method of planning the terms of the regional market intermediaries and priority according to the rate of growth of sales is adapted. The main category indicators according to planning their possible correction by management are separated.uk_UA
dc.identifier.citationYurynets O. Optimizing the sales planning process of automotive companies / Oksana Yurynets, Olesya Tomyuk // Економіка і менеджмент : матеріали ІIІ Міжнародної конференції молодих вчених ЕМ-2013, 21–23 листопада 2013 р., Львів, Україна / Національний університет "Львівська політехніка". – Львів : Видавництво Львівської політехніки, 2013. – С. 166–167. – (4-й Міжнародний молодіжний фестиваль науки "Litteris et artibus"). – Bibliography: 6 titles.uk_UA
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/27081
dc.language.isoenuk_UA
dc.publisherВидавництво Львівської політехнікиuk_UA
dc.subjectsales planninguk_UA
dc.subjectautomobile enterprisesuk_UA
dc.subjectstrategic goalsuk_UA
dc.subjectmediatorsuk_UA
dc.subjectproduct competitivenessuk_UA
dc.titleOptimizing the sales planning process of automotive companiesuk_UA
dc.typeArticleuk_UA

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