Concepts of firmness and balancing in marketing logistics

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dc.contributor.authorGarasym, P.
dc.contributor.authorGerasymenko, O.
dc.contributor.authorGarasym, M.
dc.date.accessioned2015-07-09T12:07:31Z
dc.date.available2015-07-09T12:07:31Z
dc.date.issued2015
dc.description.abstractConcepts of firmness and balancing are considered. Place of firmness and balancing in marketing logistics is defined. The authors have come to the conclusion that the system which is considered stable for any moment is not necessarily simultaneously balanced. According to the integrated continuum of logistics development intensity and marketing concepts balancing of marketing logistics have a place in social and ethical marketing concept. Firmness of marketing logistics can be observed in any point of continuum if situation is constant for a long time.uk_UA
dc.identifier.citationGarasym P. Concepts of firmness and balancing in marketing logistics / P. Garasym, O. Gerasymenko, M. Garasym // Economics, Entrepreneurship, Management. – 2015. – Volume 2, number 1. – P. 21–26. – Bibliography: 8 titles.uk_UA
dc.identifier.urihttps://ena.lpnu.ua/handle/ntb/29254
dc.language.isoenuk_UA
dc.publisherPublishing House of Lviv Polytechnic National Universityuk_UA
dc.subjectmarketing logisticsuk_UA
dc.subjectconceptsuk_UA
dc.subjectfirmnessuk_UA
dc.subjectbalancinguk_UA
dc.subjectcontinuumuk_UA
dc.titleConcepts of firmness and balancing in marketing logisticsuk_UA
dc.typeArticleuk_UA

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Economics, Entrepreneurship, Management. – 2015. – Vol. 2, No. 1