Менеджмент та підприємництво в Україні: етапи становлення і проблеми розвитку. – 2016. – №851
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Вісник Національного університету "Львівська політехніка".
До збірника науково-прикладних праць “Менеджмент та підприємництво в України: етапи становлення і проблеми розвитку” увійшли статті, які відображають проблеми менеджменту, підприємництва, інвестиційної та інноваційної діяльності, управління національною економікою України тощо. Для працівників підприємств, банків, інвестиційних та інноваційних структур, органів державного управління, викладачів вищих навчальних закладів, науковців, аспірантів та студентів економічних спеціальностей.
Вісник Національного університету "Львівська політехніка". Серія: Менеджмент та підприємництво в Україні: етапи становлення і проблеми розвитку : збірник наукових праць / Міністерство освіти і науки України, Національний університет "Львівська політехніка" ; голова редакційно-видавничої ради Н. І. Чухрай. – Львів : Видавництво Львівської політехніки, 2016. – № 851. – 224 с. : іл.
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Item Аналіз критеріїв, що впливають на вибір автозаправного комплексу(Видавництво Львівської політехніки, 2016) Карпій, О. П.; Васильців, Н. М.; Михайлик, Н. І.Розглянуто основні критерії, які впливають на вибір водієм автозаправної станції. Подано детальну структуру автозаправного ринку України. Проаналізовано залежність якості палива від джерела його походження. Розглянуто ціну палива, зокрема у Львівській області. Подано кількісне розташування автозаправних станцій по усіх областях України та структуру послуг, пропонованих автозаправними комплексами. In the article the basic criteria that influence the driver`s choice of the petrol station are considered. The main criteria, that drivers give maximum evaluation to, are: the quality of fuel, the price of fuel, location of the petrol complex, loyalty programs offered by petrol complexes, offered services, additional services and promotions. The detailed structure of petrol market of Ukraine is presented, where 68 % of fueling market controls ten companies, namely the group of companies Privat, which is represented on the market under such brands as Avias, Ukrtatnafta, ANP, Maveks, Sentosa Oil, Yukon and others, WOG, OKKO, AMIS, BRSM-Nafta, Shell, TNK, SunOil, Market, Tarnett. The second largest participant at the fueling market of Ukraine is a network of Ukrnafta, which belongs to the state company “Naftogaz Ukraine”. Its share is 32 % of all petrol stations` market and it is represented by such brands as: ANP, AVIS, Ukrnafta, Sentora, Maveks and others. The dependence of a petrol quality from the source of origin is analyzed, despite the fact that the fuel at the petrol complexes in Ukraine comes both from Ukraine and abroad. Domestic refineries have high project capacity and optimal territorial location, but the volumes of refining annually fall. This leads to increasing supplies from abroad, namely Russia, Belarus, Greece, Poland, Lithuania, Israel, Romania and Bulgaria. The price of petrol, in particular A-95, in the Lviv region in 2011–2016 is considered, and determined that the maximum rates in UAH equivalent of all grades of petrol were installed in early February 2015. However, given the exchange rate of the euro, there were two peak periods: the first in June and July 2012, when prices were highest at the A-95, A-98 and LPG (gas); second in March 2015 for A-92 and diesel fuel. The quantitative location of petrol stations in all regions of Ukraine as well as their geographic concentration is presented. The structure of the services offered by filling complexes is presented; this structure is formed of four elements: the root of the services – the basic petrol station that offers only refiling, additional paid services, auxiliary paid services and useful free services.Item Проблеми імпортозамінної діяльності в Україні у контексті євроінтеграційних процесів(Видавництво Львівської політехніки, 2016) Моторнюк, У. І.; Теребух, М. І.; Ціхановський, А. О.Проаналізовано підходи до трактування понятя “імпортозаміщення”. Досліджено тенденції експортно-імпортної діяльності в Україні у контексті євроінтеграційних процесів, а також динаміку коефіцієнта покриття товарів та послуг. Узагальнено стратегії імпортозаміщення у перерізі окремих галузей та пропозиції щодо напрямів їх реалізації. Проаналізовано переваги та недоліки політики імпортозаміщення. Виокремлено проблеми реалізації моделей імпортозаміщення в Україні. а також особливості реалізації політики імпортозаміщення у контексті стимулювання розвитку малого підприємництва. The approaches to interpretation concepts of “import substitution” were analyzed in this article. The tendencies of export-import activities in Ukraine in the context of European integration, and the dynamics of the absorption factor goods and services. Overview of import substitution strategies in individual sectors and proposals for their іmplementation areas. Advantages and disadvantages of the policy of import substitution were analyzed as well. Thesis there is determined the problem realization import models in Ukraine. and also features import substitution policy іmplementation in the context of stimulating small business development. Іmport substitution should be considered more widely, particularly as management not only trade flows, and all tangible and intangible assets, values that have and have materialized forms, which can be imported on the territory of the state and affect the volume of domestic production, supply, development and, respectively, consumption. The basis for national economic growth is the development of industry, certain activities which may be export-oriented, import-substituting or neutral. Entities engaged in import, contribute to balancing trade flows and economic growth. Implementation in Ukraine classical model of import substitution, based only on their own resources and technologies in the near future is connected with great difficulties due to loss of competitive position of many economic activities. Another model of import substitution can be import-substituting industrialization, for the implementation of which should actively involve international companies and foreign direct investment of transnational corporations. As decisive implementation of industrial import substitution model considered foreign direct investment (FDI), the government must deal with improving Ukraine's image to potential investors. By this time in the international format Ukraine is still a few attractive to potential investors and FDI are characterized by weak capitalization. The main obstacles for FDI, vital for economic modernization in view of the limited financial resources of their own, are inefficient public administration, uncertainty about contract enforcement and corruption. Import substitution aimed at systemic effect obtained by the public or separate economic entity and is appropriate when the process is a prerequisite for the effective functioning of the national economy, giving the possibility of national producers to align its position in the domestic market. The analysis shows that Ukraine has not fulfilled mechanisms to stimulate importsubstituting production. The use of instruments of exchange rate policy was ineffective, including devaluation of the hryvnia not significantly affect the process of import substitution. Tools of monetary policy did not contribute to stimulate import-substituting production. With the right trade policy, as Ukraine could export services at competitive prices. Currently, Ukrainian exports based on agro-commodities that make up two-thirds of exports of goods from the country. However, exports of services belongs to the priorities of Ukraine. Thus, the development of efficient services sector is vital. Implementation of import substitution policy in the context of stimulating small business development should take place, taking into account its level of development, import-substituting strategies, sectoral specialization of small businesses in regions of certain economic activities.Item Зміст до Вісника “Менеджмент та підприємництво в Україні: етапи становлення і проблеми розвитку” № 851(Видавництво Львівської політехніки, 2016)Item Innovation activity of enterprises in Lviv region(Видавництво Львівської політехніки, 2016) Tsogla, О. О.The article analyzes the innovative activity of industrial enterprises of Lviv and found that the main factors hampering business in the field of innovation, there is a limited amount, and in some places, and the lack of innovation funding from the state budget, the lack of economic incentives for attracting investment resources in innovation processes, the uncertainty of the institutional environment for the development of innovation infrastructure (technology parks, techno, technology transfer centers, etc.). Determined that the competitiveness of Lviv region depends on the ability to innovate, modernize production processes and to adapt to changing environmental conditions. Проаналізовано інноваційну активність промислових підприємств Львівщини та виявлено, що основні чинники, які гальмують ведення бізнесу у сфері інноваційної діяльності, є обмежений обсяг і відсутність фінансування інноваційної діяльності з Державного бюджету, брак економічних стимулів щодо залучення інвестиційних ресурсів в інноваційні процеси, невизначеність інституційних умов для розвитку інноваційної інфраструктури (технопарків, технополісів, центрів трансферу технологійта ін.). Визначено, що конкурентоспроможність Львівського регіону залежить від здатності впроваджувати інновації, модернізувати виробничі й технологічні процеси, пристосовуючись до змінних умов навколишнього середовища.Item Зовнішня торгівля суб’єктів господарювання Закарпатської області(Видавництво Львівської політехніки, 2016) Рубіш, М. А.Проаналізовано сучасний стан зовнішньої торгівлі товарами та послугами Закарпатської області, виявлено основні тенденції зовнішньої торгівлі. Здійснено аналіз географічної структури експорту та імпорту товарів та послуг, відповідно до якого були зроблені висновки щодо основних партнерів серед країн–членів ЄС, які межують із Закарпатською областю, та інших країн світу. Визначено основні частки структури експорту та імпорту товарів та послуг Закарпатської області за досліджуваний період. One of the areas of effective cooperation and the development of our country along with its regions is using one of the important forms of international economic relations – foreign trade. The integration of economy of the country (region) in global processes have a positive impact on their development as a whole, provide the use of existing natural resources and competitive advantages, it promotes socio-economic development. On the example of Transcarpathia region there have been made an important analysis on regions’ foreign trade as a whole. Foreign trade of goods and services is an important part of foreign trade activities of Transcarpathia region and requires continuous implementation of measures to stimulate it. The aim of this work is to identify the main trends of international trade in the region on the example of Transcarpathia region, determining geographical structure and analyzing the trade balance. In article author has analyzed value of exports and imports in the years 2010–2014, has ascertained preference of imports over exports, indicating that the region is dependent on imports: comparing 2010 and 2014, we observe their growth, but if you analyze the share of exports and imports in region’s total foreign trade, they remain virtually unchanged. According to the reduced geographical structure, enterprises of Transcarpathia region have been exporting mostly to Europe, due to its geographical location. Most of the enterprises of Transcarpathia region export machinery, equipment, machinery and electrical equipment (63.9 % of total in 2014), and textile materials and products (9.5 %). The largest importers of goods and services to the Transcarpathia region are Europe, CIS and Asia. Regarding the volume of goods’ import, there is a tendency to its growth. The balance of foreign trade for the period of 2010–2014 years – negative, although decreased by half compared with 2013. Over the period the bulk of services imports were from the following countries: Italy, Germany, Poland, Romania and Hungary. In 2014 a decrease of the share services from the Russian Federation, the United Kingdom, Slovakia, Hungary and the Czech Republic were observed. The balance of services for the years 2010–2014 is positive in contrast to the net balance of goods. The results obtained during conducted by us studies give reason to believe that Transcarpathia should use its advantage – relevance to the borders and intensify cross-border trade. The border regions play a specific role in implementing the leading trends of global development, namely in foreign economic activity, including foreign trade liberalization and a sharp increase in cross-border trade, intensification of interstate movement of population. In the region continuously carried out work on the study of markets and the search for foreign partners for mutually beneficial cooperation mechanisms with the aim to improve country's exports and overcome the negative trends in foreign trade. The Further research require management tools of economic processes in the region, that ensure the use of foreign trade advantages of the Transcarpathian region after full ratification of the Association Agreement Ukraine and the EU.Item Єврорегіони: характеристика та принципи функціонування(Видавництво Львівської політехніки, 2016) Куцин, А. Р.; Передало, Х. С.Розглянуто тлумачення поняття “транскордонне співробітництво” та єврорегіонів у міжнародному праві та українським законодавством, проаналізована діяльність єврорегіонів, що функціонують в Україні на цьому етапі розвитку транскордонного співробітництва. Сформульовано принципи здійснення транскордонного співробітництва. The article investigates the theoretical aspects of cross-border cooperation. The aim of the article is to create principles of cross-border cooperation and to consider euroregions and it’s features. The analysis of the term definitions showed that cross-border cooperation is joint actions aimed on deepening and strengthening good neighbor relations between territorial communities or authorities within the jurisdiction. The article specifies the characteristic features of such euroregions as: “Carpathian euroregion”, “Bug”, “Lower Danube”, “Upper Prut”, “Dnipro”, “Slobozhanschyna” and “Dnister”. It is shown that common purpose and activities of these euroregions is organization and coordination of measures to promote cooperation in the fields of economy, science, culture, health, education and sports. After analyzing the patterns of the existence and development of euroregions and crossborder cooperation in general, we can see that it’s implemented in the following stages: 1. Investigation of existing links between partners; 2.Choosing and implementation of development strategy; 3.Creating and providing development programs; 4.Analysis and evaluation. According to these stages principles of cross-border cooperation are identified. They are the principle of partnership, the principle of attraction, the principle of participation, the principle of didacticism, the principle of informativeness, the principle of objectivity. As it’s shown in article Ukraine has some achievements in the development of crossborder cooperation. This positive side is that Ukraine started program of training staff for cross-border cooperation, formed the basis of the legal framework of cross-border cooperation, which always requires changes to the relevant international law, the development and implementation of new laws. Also country realised and improved state regional policy on crossborder cooperation, created seven euroregions, organised cooperation with border areas. The problem is that there is no single, unified organisational and financial platform of implementation of regional policy on cross-border cooperation.Item Особливості застосування митного режиму “Митний склад” під час імпорту нафтопродуктів(Видавництво Львівської політехніки, 2016) Мельник, О. Г.; Мукан, О. В.; Яцишин, О. І.Розглянуто відмінності між митним складом та складом митниці відповідно до чинного законодавства України, проаналізовано порядок роботи складу митниці та митного складу, досліджено тенденції ринку світлих нафтопродуктів, сформовано пропозиції щодо удосконалення діяльності підприємств, що здійснюють зовнішньоекономічну та митну діяльність, застосовуючи митний режим митного складу під час імпорту світлих нафтопродуктів.Because of high energy dependence of Ukraine, in particular, from imports of oil and oil products, the issues related to moving petroleum derivatives through the customs of Ukraine and their customs clearance remain relevant and important. The volatility of the national currency, challenging conditions in which enterprises of Ukrainian fuel and energy complex operate due to deepening political and economic crisis cause oil traders to diversify customs regimes in their foreign trade operations to avoid the risks associated with foreign trade and customs activities. The main purpose of the article is to analyze the specifics of using the customs regime of customs warehouse during moving oil products to the customs territory of Ukraine and to develop recommendations to improve procedures for placing the imported oil products into this customs regime. Exploring peculiarities of applying the customs regime of customs warehouse, it is first of all necessary to clarify the difference between the terms “ warehouse of customs “ and “customs warehouse”. Premises, tanks, indoor and outdoor grounds, refrigerators or freezers that are owned or used by the customs and that are specially equipped for storing goods or vehicles of commercial use under customs control may be used as warehouses of Ukrainian State Fiscal Service customs having been determined as such by the order of the Customs. The customs warehouses store goods that have not been cleared yet and that are still to be taxed with customs duties but the procedures have been postponed for some time or the goods are stored waiting for the change of the customs regime. The customs warehouse is the customs regime within which foreign or Ukrainian goods are stored under customs control with their conditional full exemption from customs duties and taxes and without applying non-tariff regulation of foreign trade activities. Oil traders can also use the customs regime of customs warehouse in order to delay the payment of customs duties and the fulfillment of obligations concerning non-tariff regulation, to purchase large quantities of goods when the supply on the international market is the most profitable and to sell goods when the demand on the domestic market is the most favorable, to form small consignments of goods, to reduce transportation costs. Light oil products are imported to Ukraine from Belarus, Lithuania, Bulgaria, Poland, Romania and the Russian Federation. To improve the activities of enterprises engaged in foreign trade and, in particular, customs activities using the customs regime of customs warehouse when importing light oil products and to avoid problems of customs clearance of goods (commodity heading UKT ZED 2710 – gasoline, diesel oil, fuel oil, jet fuel etc. ) in the customs regime of customs warehouse it is necessary: 1) to equip customs warehouses with tanks and reservoirs used for storing liquids, oil, in particular; 2) to improve the system of the electronic journals used in customs warehouses; 3) to bring the equipment of the customs warehouses in compliance with the EU norms and standards.Item Формування промислових кластерів як перспективний напрям розвитку промислового потенціалу(Видавництво Львівської політехніки, 2016) Станасюк, Н. С.Досліджено науково-методичні передумови формування промислових кластерів та проведено виділення шести наукових шкіл, ідеї яких стали основою розвитку кластерної теорії. Виділено основні етапи становлення промислових кластерів, що пов’язано із еволюційним розвитком світової економіки. Розкрито економічну сутність промислових кластерів, виділено їх особливості, визначені основні учасники та зв’язки між ними. Досліджено як вітчизняний, так і зарубіжний досвід кластеризації національної економіки. Визначено формування інноваційних кластерів як основний напрям розвитку промислового потенціалу, який сприятиме зростанню його конкурентоспроможності. Запропоновано концепцію кластеризації, в основу якої покладена мережева концентрація промислового виробництва із виділенням точок росту (високотехнологічних виробництв), що матиме позитивний вплив на модернізацію продуктивних сил та соціально-економічний розвиток регіонів. Today industrial potential is considered to be the basis for future economic growth of the country. Its effective development will facilitate the transition to innovative economy as a strategic state guide on the way to European integration. Taking into account the experience of leading countries, cluster approach should be regarded as a vector of modern industrial development. Introduction of the concept of industry clusteringunder the condition of global economy is concerned as the major factor of increasing the competitiveness of the national economy. Scientific and methodological preconditions for the formation of industrial clusters are studied in the article, their systematization and generalization is made, which allowedto point out six academic schools, which main ideas became the basis of the cluster theory. Basic scientific approaches to cluster formation are analyzed and main stages of industrial clusters such as creation ofsectoral and innovation clusters, due to the evolution of the global economy, are determined.The economic essence of industrial clusters, their features, main participants and relationships among them are distinguished.The main participants of the cluster under conditions of innovation economy are to be scientific research institutions, educational institutions, industrial enterprises, government and regional governments, financial intermediaries as well as infrastructure objects, which provide the creation of market, information and innovative environment. The international experience of the national economy clustering is studied, which indicates the relevance and appropriateness of introducing the cluster approach to the development of industrial potential.The approaches to the creation of cluster formations in the leading European, Asian countries and the USA are defined. Possibilities of international experience adjustment to the conditions of the national economy are analyzed. The development of cluster formations in Ukraine, including the activities of industrial clusters of Padilla, Carpathian and Zaporozhe region, is considered. It is pointed out that, despite the advantages of cluster approach, no suitableconditions for its implementation have been created in the country today. The main factor hampering the spread of clustering in the country’s economyis the lack of the concept of cluster development. The formation of innovation clusters is determined as the main direction of industrial potential development,which will improve its competitiveness. The concept of clustering, based on network concentration of industrial productionwith allocation of the growing points (hightech industries) that will have a positive impact on the modernization of productive forces and socio-economic development of regions, isoffered.The conducted analysis allowed to identify the main benefits thestate can receive from implementation of the cluster of industries. The mainprinciples, on whichthe concept of cluster development of industrial potential should be based, are defined: orientation on current trends of industrial potential development; conceptual basis is to be consistent with the strategic guidelines of the national economy; the content should include modern scientific and methodological tools. It was proved that the implementation of the concept requires the creation of necessary conditions both on macroand mesa levels in order to form a favorable institutional environment. Conclusions as to the necessity of stage-by-stage introduction of the concept of cluster development of industrial potential in Ukraine were made in the article.Item Ефективність франчайзингу як форми організації ресторанного бізнесу(Видавництво Львівської політехніки, 2016) Чорій, М. В.Розглянуто чинники та етaпи стaновлення фрaнчaйзингових відносин у сфері ресторaнного бізнесу. Окреслено тенденції розвитку фрaнчайзингу як зовнішньо- економічного партнерства. Сформовано переваги та недоліки франчайзингових мереж на рівні франчайзера та франчайзі. Виділено організаційні форми та види франчайзингу у ресторанному бізнесі України. Згруповано чинники, що стримують розвиток франчайзингу в Україні. Modern trends in the economy and tourism allow us to say that the restaurant services market is quite attractive for investments. One of the methods of investing is franchising, which is not only possible to start a business, but also to raise the class of the restaurant, improve the enterprise management level and improve the quality of services provided. Franchising is a form of cooperation between legally and financially independent entities (companies and/or individuals) in which one party (the franchisor), having a successful business, a well-known trademark, know-how, trade secrets, goodwill and other intangible assets, allows another part (the franchisee) to use this system on agreed terms. Today in the Ukrainian economy for the franchise there are hundreds of Ukrainian and foreign enterprises. One of the three leaders is the restaurant business. Franchising is a very specific method or the way of distribution of goods or services, which offers entrepreneurs a short path to growth, as they get ready. Franchise package for the catering industry is a business structure with a specific concept, product range, services that allow you to organize business activities with minimal risk. Franchisees gets not only the right to sell the goods (services) and the methodology of sales or the provision of services, but also the whole concept of doing business (from the restaurant decoration, personnel uniforms, service delivery methods, customer service, training of the personnel to the recommendations for promotion and marketing). Franchising as a form of business organization is becoming increasingly popular, despite the opposition of negative factors. The latter include the relative political instability, the changing legal framework and shortcomings of the legal framework of franchising. At the level of franchisors a shortage of professional franchisees, who have the necessary knowledge, skills and experience in the restaurant business; the complexity of the strategic management of the network; the risk of damaging the brand , reducing its reputation because of poor quality work of franchisee, violations of standards of quality of service are much concerned. At the level of the franchisee the difficulty in obtaining benefits from franchising is related to the insufficient amount of equity capital; the reluctance of the limitations of actions by the franchisor; with a lack of awareness regarding aspects of franchising; a high level of risk for business creation in the regions of Ukraine, where the level of competition is lower, but the level of incomes is significantly low er than in the capital. The franchisee require the franchisee to more detailed documents and more real help in organization and business development, increase of efficiency of advertising activity. On the other hand, there are factors of positive action. Entrepreneurial activity is characterized by the ability to take risks, to use adverse factors in favor of the case. Therefore, we can state the fact that for the development of franchising, as a form of organization of restaurant business in Ukraine, there are objective conditions. There are also a number of diverse ideas and projects that can be implemented in the framework of franchising. The neutralization, constraint to the active introduction of franchising ,will enhance the benefits of this progressive form of business organization.Item Боротьба з контрабандою як один із методів забезпечення економічної безпеки держави(Видавництво Львівської політехніки, 2016) Передало, Х. С.; Стасів, Н. В.Встановлено, що внаслідок нестабільної економічної та політичної ситуації в країні контрабанда набуває розмірів масового негативного явища та становить реальну загрозу економічним інтересам держави. Висвітлено сутність поняття контрабанди та механізм класифікації дій, що підлягають визначенню цього терміна. Сформовано групи товарів, що перевозяться контрабандистами та охарактеризовано основні способи здійснення контрабанди. Визначено основні причини контрабанди в Україні та встановлено шляхи протидії. In the article we explain the essence and the concept of smuggling and which actions to take in order to solve the problem. The purpose of the article is to analyze the characteristics of smuggling and identifying the main ways to combat this phenomenon. We consider 5 main groups of goods transported by smugglers, namely particularly valuable goods, goods that pose a threat to human health, items that pose a threat to personal and public safety, items that pose a threat to public morality, things that threat personal integrity of the person and highlight two main methods of smuggling operations. Physical methods include attempts to hide smuggled goods in another product or not declare all the smuggled items to the authority or hide the goods from customs inspection or threaten the officers for permission to import/export of contraband/transport a large number of goods. Economic methods include bribery, using of diplomatic protection and understatement of customs value of goods. The results of a poll display that the main causes of smuggling into the country are: corruption in customs, border and other regulatory bodies, excise import duty, excise duty and VAT, imperfection of the legislative, regulatory and legal framework for the regulation of imports and to combat smuggling, violations of customs rules, lack of cooperation of law enforcement and controlling bodies in Ukraine with relevant bodies of neighboring states to share information on combating the movement of goods out of customs control or concealed from customs control, prevailing unemployment among residents of border areas, lack of proper control over the sale of goods in the internal market, lack of effectiveness of customs and border control, advantageous geographical position and transport into the state. These polls established that to combat smuggling , we must solve several problems: install tight parliamentary and public control over the actions of customs and border agencies and ensure punishment for corruption; optimize import duty, excise duty and VAT includes ensuring the necessary protection of the domestic market; simplify procedure of customs clearance, strengthen the interaction between the Security Service, Interior Ministry, State Border Service of Ukraine and law enforcement and regulatory authorities of neighboring countries and customs authorities to exchange information; ensure the maintenance of customs with modern means of customs control, establish surveillance systems, electronic scales, devices for scanning and others; promote the development and use of Dog Training service, search for methods to detect drugs based on international experience; issue counterparts narcotics training for dogs, as for training with the use of substitutes that have a smell different from the original; report on the media actions of public authorities relating to the fight against smuggling and customs violations. Gradual implementation of the set of measures to combat smuggling will lead to the protection of economic interests of the country, it will improve the state budget and impact the criminal situation in the country, which together leads to the formation of strong reserves to strengthen the economic security. However, even if the domestic market state will take all necessary measures to overcome the smuggling, do not forget that the problem exists across the border and, unfortunately we can not avoid it on the international market, it's impossible to fight it everywhere, one must start with his country .Item Управління інвестиційною діяльністю підприємств у ринкових умовах(Видавництво Львівської політехніки, 2016) Феєр, О. В.Встановлено, що здійснення інвестиційної діяльності неможливе без використання адекватної системи управління. Визначено, що ефективний менеджмент сприяє підвищенню потенціалу кожного підприємства, пом’якшує негативні впливи чинників зовнішнього середовища і успішно використовує переваги окремого суб’єкта господарювання. Управлінські дії менеджменту підприємства повинні бути спрямовані на раціональне використання наявних інвестиційних ресурсів і досягнення економічного успіху, що може виявлятися у їх стійкому економічному розвитку. Обґрунтовано, що менеджмент підприємств впливає на досягнення не тільки економічних, але і соціальних та інноваційних цілей тощо. The article stipulates that the performance of companies in the long term, ensuring their development and competitiveness is determined primarily by the level of investment activity and promotion of these activities. Implementation of investment is impossible without effective management system. Effective management promotes industrial and commercial potential of each company. Today, effective management of investment activity will mitigate negative impacts and successfully take advantage of a separate entity. The article aims to justify the need for the implementation of the management system investment. Author used the methods of scientific research: a retrospective, grouping and summarizing, system analysis. Theoretical and methodological basis of scientific research work consists of domestic and foreign scholars on issues of investment activity. The study identified the existence of problems in the management of investment activity, low level of management, the main reasons are: lack of preparedness of many entrepreneurs to develop high quality investment plans, lack of full access to market information, including through insufficiently developed information infrastructure market, low qualification of workers, employed in the preparation of feasibility studies and decisions. Formed the main characteristics of the management of the investment activity of the enterprise: investment management as a part of the overall management system is focused activities; of investment activity should be flexible and able to respond quickly to changes in the environment; efficiency of control can be achieved in the presence of an appropriate information security; of investment activity aimed at achieving its objectives, namely to ensure economic, innovative, social, environmental, etc; of investment activity should be exercise-based investment strategy. Overview factors under the control of the company (internal environment) and factors that are outside the sphere of influence (external environment) that make affect the management system. As the investment activity is part of the overall enterprise management system, there is a necessary to coordinate with other subsystems of the overall system management. The best approach to managing investment activities is value-oriented approach. The scientific novelty of the research is to create its own definition of investment – focused set of organizational and economic activities of individuals and legal entities and their associations on the attachment and sale of investments at risk in order to achieve positive results in business enterprises Because of investment activity is multifaceted and not disclosed phenomenon is important for further development of the theoretical framework on this issue.Item Просування товарів на міжнародні ринки(Видавництво Львівської політехніки, 2016) Горбаль, Н. І.; Гошовська, О. В.; Садловська, Г. І.Розглянуто сутність, інструменти просування товару, рекомендації щодо управління ним, зокрема, формування стратегії просування. Проаналізовано особливості та тенденції розвитку методів просування в Україні та світі. Серед інших методів просування товарів вітчизняним підприємствам рекомендована подальша активізація просування через Інтернет, що сьогодні є дуже перспективним. In the article the essence of product promotion, its tools, recommendations for management, including the promotion strategy formation, are researched. The features and trends of promotion in Ukraine and abroad are analyzed. Among other methods of promotion further activation of promotion via the Internet, which is currently the most promising, is recommended for domestic enterprises. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. Promotional mix consist of personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget. The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. In Ukraine in terms of political and economic crisis, stagnation in trade, very low purchasing power, there is a need to enhance the efficiency of products’ promotion in domestic and international markets, taking into account the peculiarities of their development. Effective promotion requires careful planning and budgeting, analyzing specifics, methods of promotion in Ukraine and abroad. To enhance efficiency of promotion a clear strategy and comprehensive use of all elements of marketing communications are required. Trends of marketing communications in Ukraine in 2015 are: 1) overall revitalization of the market; 2) narrowing of the market of classic media; 3) reduction of budgets for external communications while maintaining the costs for internal ones; 4) growth of spending on online promotion, mass advertising, exhibitions and loyalty programs and decrease in PR, branding, upgrading products, direct mail and loyalty of staff; 5) increasing importance of strategic planning of promotion, which indicates increased uncertainty of environment; 6) increase in demand for consulting, crisis communications, GR, projects with opinion leaders; growth in costs and the slump of demand for multimedia content for special events; 7) enhancing of communication activity of major national manufacturers. There are many methods of promotion, and the results of our analysis enable to recommend domestic enterprises further activation of marketing communications through the Internet, which is currently the most promising in terms of efficiency. Ukrainian enterprises should incorporate in their promotion activities the experience of developed countries – systematic management of the promotion, usage of innovative and advanced methods, taking into account the characteristics of the international environment.Item Зменшення інтегрального ризику банкрутства підприємства за рахунок використання переваг ризик-менеджменту(Видавництво Львівської політехніки, 2016) Нєнно, І. М.Визначення переваг “ризик-менеджменту”, за рахунок яких можна досягти зменшення ймовірності реалізації сукупного (інтегрального) ризику банкрутства. Проведено аналіз сукупного ризику банкрутства морського торговельного порту України. Запропоновано напрямки зменшення вірогідності банкрутства: скорочення податків та трансакійних витрат, покращення якості прийняття інвестиційних рішень, залучення управлінського персоналу, зменшення нестабільності доходів, підвищення акціонерної вартості та захист фінансових інтересів акціонерів. Результати дослідження можуть бути застосовані для впровадження системи управління ризиками у морських торговельних портах. The purpose of the article is to define the “risk-management” advantages, which would allow achieving the probability reduction of enterprise integral bankruptcy risk. As a result, the next range of research tasks was solved: risk-management terminology was analyzed and the author’s understanding concretized; the directions for bankruptcy risk reduction under the Enterprise Risk Management (ERM) framework were formed. Enterprise Risk Management is understandable as a new philosophy of strategic management. It arose as a result of revolutionary change if the risk-management purpose. The change means refuse from the defensive function of risk minimization to adaptation of proactive managing of risks. Integral bankruptcy risk became an object of analysis and management. The quantitative measurement is a volatility of market value of the enterprise, for which the standard deviation is used. Successful introduction of risk-management is possible in the case of four components interaction: organizational provision; methodological support, including qualitative evaluation of the risk-appetite; calculation of the economic effectives (Economic Value Added – EVA); stress-testing and monitoring by risk-map; information analytical systems. It was suggested to use the range-score approach to analyze the financial and economic performance of the port to prevent the overall risk of bankruptcy. It is a financial method, which is based on the comparison of real and normative results of financial coefficients. During the comparison the principle of colored visualizing is used, depending on the distance from the recommended optimal meaning of the coefficients. The coefficients were chosen by orientation of the next criteria: informational availability and simplicity of the evaluation coefficients calculations; avoiding of double-coefficients, i.e. coefficients with linear dependence. As a result, 16 coefficients were chosen, that give the complete observation about the financialeconomic activity of the enterprise. The coefficients were divided to the 5 groups relatively to the most important characteristics of the enterprise. The coefficients calculations and distribution under risk zones gives the primary understanding of solvency. The next step is to unite the coefficients to one resulting parameter. Thus, each side of the enterprise activity is qualified by the overall evaluation. The evaluation results of the state enterprise “Berdyanskiy sea trade port” were presented. Using of the range-score approach for bankruptcy risk evaluation upon the indicators of financial stability, solvency, business effectiveness, balance structure, profitability, bankruptcy probability. The directions for further decreasing of the bankruptcy probability of the sea trade port in the ERM framework are: tax and transaction costs reduction; improvement of the quality of investment decisions; attraction of the managerial staff and support of their career security; mitigation of the earnings instability; amplification of the shareholders’ value and defense of their financial interests. The further research perspectives are to form the business-model of the enterprise development, based on the decomposition of the indicators, oriented on risk optimization.Item Сутність поняття “дифузія результатів інноваційної діяльності підприємства”(Видавництво Львівської політехніки, 2016) Ванькович, Л. Я.Новизною роботи є визначення сутнісних ознак дифузії інновацій, дифузії результатів інноваційної діяльності, п’яти її характеристик (просторової, соціальної, технічної, часової, управлінської), аналізування та виокремлення підходів до трактування цих понять вітчизняними та зарубіжними авторами, взаємозв’язку підходів до трактування поняття “дифузія інновацій” та його характерів і графічного подання, а також доведення доцільності використання словосполучення “дифузія результатів інноваційної діяльності” і запропоновано власне його трактування. The novelty of the article is to determine the essential features of diffusion of innovations, diffusion of results of innovative activity, its five characters (spatial, social, technological, time, management), analysis and separation of approaches to the interpretation of these terms by national and foreign authors, the relationship approaches to interpretation the term “diffusion of innovations” and its characters and its graphical representation as well as proof of the feasibility of using the phrase “diffusion of results of innovative activity”. Significant theoretical aspects of the innovations contained in the works of a large number of domestic and foreign scientists. The research the concept of diffusion of innovation involved in such foreign scholars like S. Baran, F. Bass, K. Dennis, J. Bogdanienko, E. Rogers, D. Kincaid, G. Moore, J. Coleman, G. Tarde, B. Ryan, N. Gross and others. In Ukraine, this subject did not find so many supporters. The issue is devoted to a series of innovative works of foreign and domestic scientists in a wide range of research, but the diffusion of results of innovative activity hardly paid attention and there are different interpretations of the concept. In addition, existing research diffusion of results of innovative activity sufficiently separated, multidirectional and no common idea of this phenomenon. Therefore, this issue requires further attention. The research goal is determine the essential features of diffusion of innovations, diffusion of results of innovative activity, analyze and isolate the approaches to the interpretation of these terms by different authors, and to prove the feasibility of using the phrase “diffusion of results of innovative activity”. The majority of scientists interpret innovation as the final result (in tangible or intangible form) of innovative activity. Therefore, in order to emphasize the impact of the diffusion of objects to describe the concept of “diffusion of innovations” it is appropriate to use the phrase “diffusion of results of innovative activity”. Since there is no unity in the selection of the essential features of the term of “diffusion of innovations”, we have researched the interpretation of the term by different authors. The research shows that the concept “diffusion of innovation” is determined not always clear, since it is based on several interrelated characteristics. These characters can be identified in the definition of a minimum of five (spatial, social, technological, time, management). Following the completion of scientific sources were identified and differing vectors ambiguity in the interpretation of the term “diffusion of innovations” by various authors. Therefore, we consider it necessary to distinguish resulting aspect of diffusion of innovation and, consequently, propose to treat the diffusion of results of innovative activity engineering companies as a systemic process of dissemination of new or improved products or license its production to communication channels among potential consumers (users) in time and space. The existing diversity in the interpretation of diffusion of innovations is probably also possible due to the large number of species of the phenomenon of diffusion of innovations, including diffusion of results of innovative activity of enterprises. Therefore, the goal is to further research the classification and typology of diffusion of results of innovative activity of enterprises.Item Тарифна система пасажирського транспорту у містах світу(Видавництво Львівської політехніки, 2016) Горовий, Д.; Горова, К.Проведено аналіз залежності використання тарифу від площі міста і кількості його населення (дані за 2014 р.). Для аналізу було відібрано 46 міст, які мають як спільний тариф на усі види транспорту (тобто увесь міський транспорт оперується єдиною компанією-перевізником), так і ті, де різні види транспорту оперуються різними перевізниками. Усього до розгляду було прийнято 80 різних тарифних планів. Більшість великих міст світу (особливо з чисельністю понад 1 млн осіб) відштовхуються від простого, але неефективного єдиного тарифу на користь більш складніших. З одного боку, це зумовлює наявність додаткових засобів контролю за безквитковим проїздом, а з іншого, – усуває “зрівнялівку” і дає змогу пасажирам самим визначати оптимальну для себе вартість поїздки за критерієм швидкість (час, відстань)/ дешевизна. Крім того, гнучка тарифікація дає змогу уникнути покладання на водія додаткових функцій касира, що унеможливлює приховування виручки, з одного боку, і відволікання від дорожнього руху, – з іншого. The growth of inflation in our country, depreciation of UA hrivna and the further impoverishment of the population make an acute problem of conformity the payment for a transfer in a urban passenger transport to a degree of quality of these carriages, such as the means of transportation, quantity of trips and their distance. The purpose of the article is the search of dependence between quantity of the population (area) of city, system of tariffing a passenger transfer, means of transportation and the document which confirms the implementing a passenger transfer. It is conduct the analysis of dependence of the tariff use from the area of city and quantity of its population (the data for 2014). It was selected 46 cities for the analysis, which have both the blanket tariff for all types of transport (all urban transport is operated by the one company the carrier), and where different means of transportation are operated by different carriers. In total there are 80 different tariff plans were accepted into consideration The majority of the big cities of the world (especially with population above 1 million person) depart from simple, but the inefficient blanket tariff for the benefit of more complex ones. On the one hand it stipulates the availability of additional means of the surveillance of a stowaway transfer, and with other – removes the leveling and allows to the passengers to determine for himself the optimum cost of trip by criterion speed (time, distance) / cheapness. Besides the flexible tariffing allows to avoid putting on the driver the additional functions of the cashier which makes impossible the concealment of receipts on the one hand and derivations from traffic – from other.Item Міжнародна конкурентоспроможність аграрного сектору України: теоретичний базис і проблеми розвитку(Видавництво Львівської політехніки, 2016) Мустафаєва, Л. А.; Босак, А. О.Визначено основні фактори конкурентоспроможності аграрної продукції вітчизняних підприємств на міжнародному ринку. Враховано основні положення класичних і неокласичних теорій міжнародної торгівлі щодо визначення конкурентних переваг аграрного сектору. На основі відкритих статистичних джерел проаналізовано тенденції і динаміку виробництва та експорту сільськогосподарських культур та визначено основні напрямки розвитку галузі з урахуванням чинників внутрішньорегіонального і глобального впливу. Сформовано пропозиції щодо удосконалення системи підготовки спеціалістів аграрного сектору та реформування системи державного управління галуззю. Place in global market and role in international division of labor is important for every national economy. An important element of development of the country is structure of public production sector, through which the economy is gaining new capacities and expanding its operation prospects in the international market. Overall, the national economy is defined as a single integrated system of relationships between economic actors, a set of economic sectors and industries aimed at improving the welfare of the population. Currently, the agricultural sector of Ukraine is the main source of foreign currency earnings through the export of agricultural products. This situation is caused by the drop in production in steel and chemical industries, which traditionally were leaders of exports. The development of agriculture in Ukraine is spontaneous and export growth is based purely on price competition. In order for domestic producers of agricultural products to be competitive in the global market in the long term, new technologies should be developed, but also the conceptual basis of the industry at the state level should be created. The relevance of the study follows from the need to develop the theoretical basis of the strategic concept of agricultural development in Ukraine, and creation of effective tools to protect the domestic market and the expansion of its own agricultural products on the global market. To determine the factors of the international competitiveness of agricultural sector of Ukraine, in the article the following objectives have been achieved: studied international competitiveness theory and international trade theory; studied the factors shaping the international competitiveness of the products of the agricultural sector and evaluated their impact in terms of Ukraine; conducted a statistical analysis of production and export of agricultural products in Ukraine in terms of areas and product groups; formed directions of agricultural sector of Ukraine and identified the strengths and weaknesses of its export potential. Agriculture is the traditional manufacturing sector and, therefore, best meets the laws of classical political economy, a huge contribution to the development of which have been made by Karl Heinrich Marx, David Ricardo, Adam Smith, A. Marshall, John Stuart Mill, William Petty, François Quesnay, and others. They proclaimed the idea of natural order and the effect of economic laws. Important contributions to the formation of theoretical basis of the international competitiveness of the agricultural products also have been made by John Maynard Keynes, Joseph Alois Schumpeter, Michael E. Porter, Sir John Richard Hicks, Paul Anthony Samuelson. Although Ukraine is one of the world's largest producers and exporters of agricultural products, agricultural sector may face significant challenges in the further development due to the decline of its own machinery, lack of technical innovation, financial resources and more. The impact of various negative factors on the agricultural sector of Ukraine stimulates the search for alternative solutions aimed at eliminating the problems. For solving the problem of increasing competitiveness of the agricultural products in domestic and foreign markets, it is needed to develop a strategy of balanced development of agricultural enterprises, which will focus on the production of innovative high quality products. In particular: encouraging foreign investors, implementing new production technologies and upgrading material and technical bases, reducing the regulatory pressure on the agricultural sector, preserving tax benefits and monitoring their provision, amalgamating or eliminating inefficient companies, focus on world prices, solving the logistics problem, searching for and developing new markets, improving the competitiveness of small and medium-sized farms, improving the system of training specialists and so on.Item До питання державного управління кластеризацією промисловості(Видавництво Львівської політехніки, 2016) Кузьмін, О. С.; Маслак, О. О.; Удовиченко, Т. В.Розглянуто поняття кластеризації і підкреслена важливість державного управління нею. З метою визначення ключових аспектів, на яких ґрунтується державне управління кластеризацію (фінансове забезпечення, наукова сфера, освіта, інфраструктура (фінансова, інституційна тощо), міжнародна сфера), досліджено типи кластерної політики, її інституційне забезпечення, вивчено зарубіжну практику державного управління кластеризацію. Це окреслило необхідність розвитку нового управлінського підходу, який відповідає сучасним вимогам адміністративних моделей та характеризує те, що ступінь державного регулювання можна посилювати або послаблювати, оперативно заміняти важелі впливу у разі їх негативної дії; застосовувати стимули і пільги тощо. Запропоновано здійснювати у межах гнучкої моделі управління залежно від рівня ключових чинників: етапу кластеризації, наявності ресурсів, рівня розвитку міжнародних економічних відносин, рівня розвитку промисловості, суміжних і підтримувальних галузей, рівень інфраструктурного забезпечення. The article deals with the concept of a clustering as a process of creation of clusters and other networked structures and underlined the importance of state governance. Studied types of cluster policies as a system of relations between government and business entities to improve the competitiveness of a territory on the basis of the formation and development of clusters (depending on the software the level of clusters, according to the method of influence on cluster, depending on the level of centralization), institutional support (cluster development strategies, programs, projects and specific activities), learned foreign practice of government of clustering (Great Britain, Slovenia, Japan, Russia, EU, etc.). On this basis defines the key aspects on which the clustering of state governance: financial support, the scientific sphere, education, infrastructure (financial, institutional, etc.), international area. That shaped the need to develop a new management approach that meets the modern requirements of administrative models and describes what degree of government regulation can strengthen or weaken promptly replaced leverage in case their negative impact; apply incentives and benefits and so on. As one, recommended the flexible governance model of clustering. It is proposed to implement with a flexible management model based on the level of key factors: stage clustering, availability of resources, the level of international economic relations, development of industry, related and supporting industries, the level of infrastructure support. The level of the five signs can choose three basic models of cluster policy and a number of auxiliary.Item Становлення соціально відповідального бізнесу у сучасному інформаційному суспільстві(Видавництво Львівської політехніки, 2016) Руда, М. В.; Сухорольський, П. М.; Боднар, Т. О.Розглянуто проблему становлення соціально відповідального бізнесу у світі та Україні зокрема. Зосереджено увагу на актуальності цієї тематики в умовах інформаційного суспільства та необхідності впровадження принципів корпоративної соціальної відповідальності (КСВ) у діяльність підприємств з огляду на цілу низку переваг як на національному, так і на глобальному рівні. Висвітлено сутність соціального підприємництва, визначено проблемні аспекти його розвитку та акцентовано увагу на доцільності його підтримки з боку держави та суспільства, причому соціально активні громадяни повинні виступати основними контролюючими суб’єктами під час надання їм вільного доступу до релевантної інформації про діяльність корпорацій та їх стратегічні плани. Доведено, що посилення соціальної відповідальності бізнесу, заохочення до соціальної активності підприємців є необхідними умовами для створення громадянського суспільства в країні. На основі розгляду досвіду вітчизняних компаній визначено, що особливістю сучасного етапу становлення соціально відповідального бізнесу в Україні є радше примусовий характер таких ініціатив, нерозуміння переваг та необхідності впровадження КСВ, відсутність чітких методик щодо висвітлення економічної інформації на мікрорівні, недосконала комунікація підприємств зі стейкхолдерами (усіма зацікавленими у функціонуванні підприємства сторонами), а також недостатньо регламентовані дії ключових учасників у цій сфері. The problem of formation of social responsible business in the world and in Ukraine in particular is considered in the article. The emphasis on relevance of topics in the information society and the need for implementing the principles of corporate social responsibility (CSR) in business activity due to a number of advantages both nationally and globally. The article deals with the essence of social entrepreneurship, identified aspects of its development and feasibility paid to its support of the state and society, with socially active citizens should act as the main regulatory entities in providing them free access to relevant information on the activities of corporations and their strategic plans. Proved that strengthen social responsibility, encourage social activity of entrepreneurs are necessary conditions for the creation of civil society in the country. Determined that the feature of the current stage of development of a socially responsible business in Ukraine is the lack of understanding of the benefits and necessity of implementing CSR lack of clear procedures for the coverage of economic information at the micro level, poor communication enterprises with stakeholders (all interested in the functioning of enterprises sides) and not regulated action key participants in this area. Lviv Polytechnic National University Institutional Repository. In the article is defined that socially responsible business and ethical behaviour of companies have been of interest to academia and practice for decades. Thus, this paper focuses on socially responsible business practices of entrepreneurs or owner-managers in the world, and Ukraine in particular. So, there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. The article outlines the role of corporate social responsibility (CSR) in the formation of a new approach to the evaluation of companies in the Ukrainian business environment. The main trends of the current stage of the formation, establishment and development of national model of CSR are defined. This paper proves the relevance assessment of the social entrepreneurship in current economic conditions and in information society, which are characterized by the instability of the political situation and the spread of the crisis in the Ukrainian economy and different global issues. CSR practices allow to outline the main trends of development and application in forming a framework structure components of the national model of CSR. The features of perception of essence, necessity and importance of social responsibility of business Ukrainians are analysed. Legal, socially psychological, moral frameworks and first results of socialization of business are studied in Ukraine. Thus, a review of national characteristics socialization of business in Ukraine makes it possible to draw the following conclusions: 1. Social responsibility as an objective need arises not only society, but also of companies trying to find their place in the competitive environment, the consumer, to interest national and international cooperation partners and qualified specialists. 2. Practice of CSR do not survive if they are imposed on international standards, law or any public entities. Their efficiency is higher, the more specific focus and more a visual social results. 3. The need for a society in different forms of CSR is influenced national mentality, the current stage of development of processes of socialization and the specific problems that cannot be solved without the contribution of businesses. Further economic study of this problem must include the conclusions of different social and human sciences about the real state of society, the structure of the socio-economic interests, legal guarantees of security conditions and incentives for the introduction of the concept of social responsibility in business activities In the further perspectives is conducting of CSR investment model, that will improve the efficiency of the company and also its marketing and investment attraction.Item Регіональні особливості розвитку ринку продажу легкових автомобілів в Україні(Видавництво Львівської політехніки, 2016) Шевченко, І. Ю.; Гуляєв, І. О.Виявлено регіональні особливості розвитку ринку продажу легкових автомобілів в Україні. Досліджено динаміку обсягу реалізованих легкових автомобілів в Україні у регіональному перерізі. Тим самим, останні шість років були дуже важкими для українського ринку продажу легкових автомобілів: у 2011 р. обсяг реалізації легковиків в Україні зріс на 35,69 %, у 2012 р. − скоротився на 21,23 %, у 2013 р. − зріс на 15,99 %, у 2014 р. − скоротився на 50,73 %, у 2015 р. − скоротився на 53,24 %. Зроблено висновок про те, що найчутливішими до зміни обсягу реалізованих легковиків є Київська, Луганська, Львівська, Одеська, Донецька, Волинська, Тернопільська, Житомирська, Чернівецька, Чернігівська, Кіровоградська, Черкаська і Херсонська області. Виявлено, що найпопулярнішими брендами легковиків в Україні в останні шість років були Hyundai, Vaz (Lada), Renault, Volkswagen, Skoda, Kia, Ford, Geely, Nissan, Chevrolet,Mitsubishi, Chery, Daewoo, Mazda, Honda, Mercedes-Benz, Ssang Yong, Suzuki, Lexus і Subaru. Проте більша частина легковиків цих брендів була реалізована у Київській, Донецькій, Харківській, Дніпропетровській і Одеській областях. Ідентифіковано, що найвищим рівнем розвитку характеризуються регіональні ринки продажу легкових автомобілів Київської, Донецької, Дніпропетровської, Луганської, Одеської, Запорізької, Харківської, Львівської областей та АР Крим, найнижчим рівнем розвитку − регіональні ринки Волинської, Житомирської, Івано-Франківської, Рівненської, Тернопільської та Чернівецької областей. In the article the regional features of development of the cars sale market in Ukraine are revealed. The dynamic of the sold cars volume in Ukraine in the regional aspect is investigated. Thus, the last 6 years were very difficult for Ukrainian cars sale market: in 2011 year the volume of cars sale in Ukraine has increased by 35,69 %, in 2012 year − decreased by 21,23 %, in 2013 year − increased by 15,99 %, in 2014 year − decreased by 50,73 %, in 2015 year − decreased by 53,24 %. The authors have concluded that the most sensitive to changes in the sold cars volume are Kyiv region, Lugansk region, Lviv region, Odessa region, Donetsk region, Volyn region, Ternopil region, Zhytomyr region, Chernivtsi region, Chernihiv region, Kirovohrad region, Cherkasy region and Kherson region. The authors have identified that the most popular cars brands in Urkaine in the last 6 years were Hyundai, Vaz (Lada), Renault, Volkswagen, Skoda, Kia, Ford, Geely, Nissan, Chevrolet, Mitsubishi, Chery, Daewoo, Mazda, Honda, Mercedes-Benz, Ssang Yong, Suzuki, Lexus and Subaru. But the more part of this brands cars was sold in Kyiv region, Donetsk region, Kharkiv region, Dnipropetrovsk region and Odessa region. The authors have identified that the highest level of development of the regional cars sale market is characterized for Kyiv region, Donetsk region, Dnipropetrovsk region, Lugansk region, Odessa region, Zaporizhia region, Kharkiv region, Lviv region and the Autonomous Republic of Crimea, the lowest level of development of the regional cars sale market is characterized for Volyn region, Zhytomyr region, Ivano-Frankivsk region, Rivne region, Ternopil region and Chernivtsi region.Item Обґрунтування доцільності відновлення лижної траси у Львові(Видавництво Львівської політехніки, 2016) Панченко, А. В.; Бондаренко, О. C.; Широка, А. О.Визначено доцільність відновлення лижної траси у м. Львові. Досліджено рівень зацікавленості мешканців міста у відновленні лижної траси, зазначено суму коштів, які готові заплатити потенційні споживачі за абонемент та які розваги і послуги для них є важливими. Досліджено вартість та терміни окупності відновлення лижної траси.Зазначено, що у зв’язку з невеликою протяжністю лижної траси, її відновлення доцільно здійснити не як комерційний, а як соціальний проект, в основу якого буде закладена дитяча лижня та круглорічний парк активних розваг. The article is dedicated to the topic of expedient ski track reconstruction in Lviv. There was estimated the level of residents who are interested in recovery of ski track, defined amount of money which people are ready to pay for entrance tickets and what type of entertainment is important for them , investigated the cost and payback period of recovery ski track. The research was divided into two stages: the first stage –to investigate the level of human interest in the reconstruction of ski track and pricing. Second stage- to define payback period of recovery ski track. At the first stage there was conducted the poll among the residents of Lviv city. Accordingly, we have determined that active city residents prefer such types of entertainments as skating rink, swimming pool, rolodrom. The majority of them visit entertainment places with two or three parents or friends. The average sizes of monthly spending on entertainment consist of two bands. The first from 200 to 400 USD (145 persons, at the percent – 36, 25 %), the second from 450 USD to 900 USD (146 persons, at the percent 36,6 %)While 93, 5 % respondents opine advisable to recover ski track. Through the study were identified, that the level of interest residents in the recovery ski track is so high. Therefore, the second research phase was conducted research and determined the investment costs for the recovery ski slopes. Underlying investment costs grouped expenditures required for the installation of ski-210 650 euro’s. It was differentiated revenue and payback period according to the workload of the ski slopes( from 500 to 50 people per hour) and the quantity of skiing hours in season (from 871 hours – 67 days with night skiing; up 350 hours -50 days without night skiing). The results show that the project is attractive to potential investors, because when acceptable to the residents of Lviv daily subscription cost (up to 100 UAH.) Payback period is 2 years. The results show that the project is attractive to potential investors, because when acceptable to the residents of Lviv daily ski pass (up to 100 UAH.) payback period is 2 years. However, due to the small length of the ski slopes, it is advisable to carry out restoration not as a commercial for other as a social project. At the core of which will be children’s ski school and all year round active park for entertainment.