Litteris et Artibus

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Author: search.filters.author.Fedorchak, Oleksiy

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    Analysis of success factors in advertising
    (Видавництво Львівської політехніки, 2017-12-23) Fedorchak, Oleksiy; Kedebecz, Kristina; Lviv Polytechnic National University
    The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.
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    Three-dimensional model representation of investment attraction for company
    (Lviv Polytechnic Publishing House, 2015) Fedorchak, Oleksiy; Lviv Polytechnic National University
    Proposed mathematic tools for analyzing three parameters puzzle in economics. It is counted the nonlinear character of the dependences between the elements of the economic system and designed the model for the calculation marginal change volume of the attracted investments.