Вплив маркетингової політики на систему забезпечення економічної захищеності підприємства

Abstract

Розглянуто інтеграційні аспекти маркетингової політики промислового підприємства з системою забезпечення його економічної захищеності у сфері фінансово-кредитного та інноваційно-інвестиційного захисту через індикатор рівня кредитоспроможності і величину доходів господарюючого суб’єкта. Integration aspects of the marketing policy of an industrial enterprise with a system to ensure its economic protectability in the area of finance and credit, and innovative-investment protection through level indicator of creditworthiness and the revenue position of business entity are considered in this paper. The certain attention was given to elements of effective marketing activities, which is in an invariable relationship with a stable continuous innovative growth of a business, identifying on the field of marketing for updated products in the branch of industry, and consolidating together the interests of producers, consumers and investors. Functional economic-mathematical relationship between the profitability of the market of competitive products, the gross profit of the enterprise and the total sales of industrial goods is established. The trend in the level of economic protectability of the enterprise from the index of intense competition is formed, which allows to reach stably increasing trend for overall level of economic protection of transactor only by index tends of intensive competition in the market to zero, while maintaining full accessibility of goods for consumption of industrial products at the international level without any restrictions.