Litteris et Artibus

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    Marketing instruments of Ivano-Frankivsk oblast promotion in terms of cross-border cooperation
    (Видавництво Львівської політехніки, 2017-12-23) Popadynets, Nazariy; Pasternak, Olena; Lviv Polytechnic National University
    The instruments of Ivano-Frankivska oblast promotion on the examples of festivals are outlined. The Strategy of Ivano-Frankivska Oblast Development till 2020 is analyzed in terms of region’s promotion. Practicability of choosing festivals among other marketing instruments, especially for youth target group is explained. The festivals MitOst-festival, Carpathian SPACE, Porto Franko 2017 and international photo festival are analyzed. The festivals are examined in the context of cross-border aspect, which allows combining neighbouring cultures and traditions, exchange of experience, bringing adjacent nations closer together and finding the areas of common interest.
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    Editorial column as self-promotion for publishers
    (Lviv Polytechnic Publishing House, 2015) Mudra, Iryna; Lviv Polytechnic National University
    Freedom of thought and style, which came to replace the prescriptive monoideological press, predominant communicative function of journalism, market conditions, freedom of thoughts expression, appearance of authorial journalism – these new tendencies of modern Ukrainian journalism cause the interest to the author of the Media whose point of view has the authority and interest on its own, and it resulted in appearance of new genre form – editorial column.