Litteris et Artibus

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Subject: search.filters.subject.marketing

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    Marketing logistics
    (Видавництво Львівської політехніки, 2017-12-23) Zielińska, Anetta; Gałka, Agnieszka; Wroclaw University of Economics
    The aim of the article is to show the need of the integration of marketing and logistics, their particular tasks, and issues connected with them. The paper focuses on showing logistics and marketing not as separate elements, but rather as an integrated management concept, that when utilized allows the enterprise to achieve success. The integration of different logistics processes and functions within logistics system and logistics management, as well as the integration of this system with the marketing system, within the scale of an enterprise and the market, is expressed in the integrated concept of marketing logistics management. This consists the basic dimension of modern business management.
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    Analysis of success factors in advertising
    (Видавництво Львівської політехніки, 2017-12-23) Fedorchak, Oleksiy; Kedebecz, Kristina; Lviv Polytechnic National University
    The essence of factors of the success of advertising campaigns is investigated. The stages of conducting and stages of evaluation of the effectiveness of advertising campaigns are determined. Also defined goals and objectives of advertising campaigns.
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    Editorial column as self-promotion for publishers
    (Lviv Polytechnic Publishing House, 2015) Mudra, Iryna; Lviv Polytechnic National University
    Freedom of thought and style, which came to replace the prescriptive monoideological press, predominant communicative function of journalism, market conditions, freedom of thoughts expression, appearance of authorial journalism – these new tendencies of modern Ukrainian journalism cause the interest to the author of the Media whose point of view has the authority and interest on its own, and it resulted in appearance of new genre form – editorial column.